In 2007 Harrods Estates will continue to implement an extensive International marketing strategy which has been briefully outlined below:
March 2007 - MIPIM exhibition, France
Date: 13th - 16th March 2007
Venue: Palais des Festivals, Cannes, France
Harrods Estates exhibited at the Mipim exhibition in Cannes which was attended by key players within the world's property industry. A Senior Management team of four from Harrods Estates attended the exhibition in order to promote the company and increase awareness of the brand.
April 2007 - Dubai, UAE
Date: 22nd - 26th April 2007
A senior team of four visited Dubai in order to meet with executives from "Dubai Properties." The visit nvolved planning "Dubai Properties" forthcoming July-August campaign within the Harrods store. The promotion will showcase 50 luxury villas within Dubai which will exclusively be available for the Harrods campaign. Other "Dubai Properties" schemes which are being marketed worldwide will also be available.
May 2007 - Doha, Abu Dhabi, Dubai, UAE
Date: 18th - 24th May 2007
A team of four visited Doha, Abu Dhabi and Dubai in order to meet with new and existing clients whilst also continuing to raise the profile of the Harrods Estates brand within the Middle East.
Autumn 2007 - Russia
A team from Harrods Estates will be visiting Russia in Autumn 2007, however the exact location and dates are yet to be confirmed.
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